Market Analysis

Requirements

With the national and international capital market having become more difficult, market and sales appraisals and the subsequent systematic assessment of network design and investment are becoming even more important because they often serve as basis for decisions about equity participation.  

In the telecommunications sector, substantiated market data are a fundamental basis for decisions in the following business lines:

• network planning
• investment planning
• sales planning
• profitability analysis
• sales control

Concept

IK-T has accepted this challenge, and our experts for economic geography developed a comprehensive concept for the geographic analysis of telecommunication markets which has been applied to many projects.

In a systematic procedure the below analysis modules are combined according to the required task:

• reference data base with  statistics based on secondary data on the  corporation in the business segment
• primary data collection (direct or reference survey) in business and private sector
• statistical computation model for classifying customers and determine telecommunication potentials
• geographical information system for presenting the results with detailed digital background maps
• aggregation of results on buildings, streets, counting districts, borders of main distribution frames or political borders
• preciseness of localisation to the point of individual companies

The results are presented in form of diagrams, geographical plan mappings by means of customer-specific, interactive and database oriented query software and graphical tools.